Same economics as the Advanced Care investment model · what the commission structure means for your income and the practice's ability to grow
Today %→Proposed %
1
The arch, built up
Fee → lab → case cost → contribution, at each rate
2
The 12-month plan
Funnel, revenue, investment, return — month by month
3
Your number
What you make, and when
DoctorLab & case costFinancingTCMedia (cost per arch)Practice keeps
The plan, month by month
Row order follows the investment model: funnel → revenue → costs → investment → return. Program ROAS = incremental revenue ÷ total program spend (media + setter + coaching + agency). "Plan @ today's rate" runs the identical plan with commission unchanged.
Practice net after investment, per month
Gross margin less paid media, setter, coaching and agency. This is what funds the next media step.
Your income per month
Status quo vs the plan under each rate.
How the committee reads the same plan
Return block from the investment model, at the proposed rate.
What has to be true
If any of these doesn't hold, the number above doesn't either.
Assumptions (edit anything)
Conventions follow the SGA Advanced Care investment model (July 2026): unit economics built up fee → lab → case cost → contribution; funnel leads → contact → book → show → close → potential arches vs clinical capacity; investment at published rates (BriteLine $4,000/mo + $1,000 setup, Kim Middleton $2,000 one month per quarter, Grow Dental $1,500/mo already spent); program ROAS = incremental revenue ÷ total program spend (≥5× floor, 8× All-on-X target); payback = cumulative incremental gross margin vs cumulative incremental investment. Cost per lead creeps up as media grows (diminishing returns). Status quo = today's rate, today's funnel, today's media and fee, no program. Excludes fixed overhead and non-arch production. Practice-specific inputs are estimates — replace with actuals.